Ocean Optics Announces Name Change and Rebranding to Ocean Insight!

Ocean Optics Announces Name Change and Rebranding to Ocean Insight!

Ocean Optics is evolving. As Ocean Insight, it will bring application-specific expertise, services and solutions to define and solve important challenges across multiple industries and disciplines.



New Name Reflects the Company’s Evolution to Provider of Applied Spectral Knowledge.

Ocean Insight reflects the evolution from one of many suppliers of spectroscopy products to a singular provider of Applied Spectral Knowledge. The purpose is to help customers define pressing challenges and deliver answers that promote a safer, cleaner, healthier future.

Ocean Optics invented the miniature spectrometer, pioneering the concept of bringing the measurement to the sample. Now, the changing needs have inspired to embrace new ways of innovating, collaborating and problem-solving.

What Does This Mean for Customers?

Everything you’ve depended on from Ocean Optics will remain. But for research customers and partners, Ocean Insight will expand the optical sensing technology portfolio and add the sensing tools, application support and service that enable confident experimentation and breakthrough discovery anywhere, anytime.

In addition, businesses that need custom solutions will benefit from laser-like focus on new technologies, application consultancy, custom system design, manufacturing expertise and a global service and support network. An internal structure was created to promote in-house ventures with the support to take on big problems with powerful insights.

Why is the Name Changing?

Ocean Optics is now Ocean Insight. The name change represents deep investment in optical sensing solutions and expanded peer partner services to help bring greater value to the customers. From business or research challenges through to solutions Ocean Insight can help provide greater understanding and actionable insights through product and people. “Insight” reflects the knowledge brought, the solutions we provided, and the partnerships valued. An insight delivered at every level.

All sales and marketing materials, invoicing, packaging and related documents will be rebranded beginning immediately and continue over the course of the next several months.